The Pakistan Cricket Board’s search for a long-term broadcast agreement has finally concluded with the awarding of domestic media rights – covering all home international cricket from August 2024 to December 2026 – to a consortium of ARY and Tower Sports.
The agreement ensures that all matches will be broadcast live on A Sports and Ten Sports. For the record, A Sports is part of the ARY Digital Network while Ten Sports is affiliated with the HUM Network, of which Tower Sports is a subsidiary.
The PCB says it sold its domestic rights for ‘double the price’ of the previous two-year cycle.
During the 28-month period, Pakistan will host 11 Tests, including seven Tests in the 2024-25 season, 26 ODIs and 24 T20Is. The ODIs include two three-nation ODI series in the current and next season.
Salman Iqbal, founder and CEO of ARY Communications, said: “Keeping in line with our commitment to bringing the best sporting events to your screen whether local or global. Now you will be able to watch some of the most exciting cricket on A Sports. We are positive that this will add to the growth of sports in our country.
Duraid Qureshi, CEO HUM Network, opined: “We are excited to be broadcast partners with the PCB. The upcoming international fixtures’ calendar is very exciting and will give Pakistan fans a chance to experience some great cricketing action over the next couple of years with an action-packed schedule.
“This is great news for cricket fans and also exudes a positive image of Pakistan as a host to many nations across the cricketing fraternity.”
Salman Naseer, PCB chief operating officer, noted: “The awarding of broadcast rights for Pakistan region to the consortium of ARY and Tower Sports is a great news for Pakistan fans as we are set to host top cricketing sides of the world in the next two years.
“We appreciate our partnership with both ARY and Tower Sports and thank them for their support towards Pakistan cricket.”
