LONDON: Liverpool FC has agreed a unique multi-year partnership with Peloton, making the global leader the club’s first ever digital fitness partner.
Inclusive of both the club’s men’s and women’s teams, the focus will be on enhancing the experience for the LFC and Peloton communities by introducing supporters to
Peloton’s world-class content, which can be experienced anytime, anywhere and wherever people are on their fitness journey.
Liverpool FC and Peloton will also team up to provide exclusive LFC content on the Peloton platform and will come together to create unforgettable experiences for Reds fans and Peloton Members.
In addition, Peloton now has a presence at the AXA Training Centre and at the men’s team’s current pre-season training camp in Germany. The Peloton Bike, Tread and accessories are now in these elite sites to support player training and overall team fitness and wellbeing. In the near future, Peloton will also have a presence at LFC Women’s facility at Melwood.
To celebrate the partnership, LFC and Peloton have produced an exclusive launch video filmed at the AXA Training Centre. It features a number of LFC backroom staff – including canteen and admin workers and one of the club’s kitmen – enjoying the everyday use of Peloton products.
Commenting on the partnership, Ben Latty, commercial director at Liverpool FC, said: “We are delighted to welcome Peloton to the Liverpool FC family. This is a truly unique partnership and we’re excited about growing and activating this meaningful relationship to benefit both LFC and Peloton communities.
“Peloton delivers an unparalleled fitness experience with thousands of classes across different fitness disciplines, expert instruction and great music. The collaboration with Liverpool Football Club gives us an opportunity to introduce more people to the range of content Peloton offers,” said Charles Quartey, senior director of international marketing for Peloton.
