LONDON: Pepsi has unveiled the signing of its latest global brand ambassador, Jack Grealish, on a multi-year deal.
Jack joins Pepsi’s roster of globally recognised talent, which already includes Brazilian winger Vinicius Jr., South Korean captain Son Heung-min, and England women’s national team captain Leah Williamson.
All four players appear in Pepsi’s new global advertising campaign, – which coincides with Pepsi’s partnership with the UEFA Champions League – “Where There’s A Ball There’s A Way”.
The campaign builds on Pepsi’s signature approach to football by creating unexpected and unrivalled football experiences for worldwide fans seeking to enjoy more of the beautiful game.
Jack and Pepsi have many plans in store that will bring the joy of football to fans throughout the year focused on the pleasure he takes from playing the game.
Eric Melis, VP of Global Brand Marketing, Carbonated Soft Drinks at PepsiCo, said: “Jack is renowned worldwide for his incredible football skills and the enjoyment he takes from the game. We celebrate those who personify our attitude on and off the pitch and can’t wait for him to support us in bringing more enjoyment to football fans around the world as part of the Pepsi family.”