NEW DELHI: PepsiCo India has roped in star athlete Hima Das as the brand ambassador for its sports drink brand Gatorade. She joins ace shuttler PV Sindhu and javelin star Neeraj Chopra as the brand’s ambassadors in the country.
“Gatorade India will also work with Hima Das during the period of partnership to understand her training and race-day nutrition better,” the company said in a statement.
Tarun Bhagat, director-Marketing, Hydration and Cola, PepsiCo India, said: “We are delighted to welcome Hima Das into Gatorade’s family of athletes. Hima personifies the spirit of the brand through her persevering attitude and unwavering spirit to win. We believe that Gatorade is the perfect fuel to partner with Hima Das as she sets out to achieve new accolades for the country.”
The ‘Dhing Express’ from Assam had a stellar 2018 which also resulted in her winning the Arjuna Award. The athlete is managed by IOS Sports and Entertainment, which helped her bag sponsorship deals and cash rewards with the likes of adidas, SBI, Edelweiss, Assam government and OIL India.
Related Report
Forbes India 30-U-30 2019 list features 3 from sports arena
