LINCOLN: The PGA Tour Monday announced an expansion of their relationship with opendorse, the leading athlete marketing platform that will allow the Tour’s marketing partners to maximize their relationships on social media alongside professional golfers, some of whom are the most visible athletes in the world.
With opendorse, the Tour’s marketing partners will have the ability to automate communication and share content with players, making it easy to activate relationships with the game’s top athletes.
“opendorse has been a tremendous asset in helping the Tour and the game’s top players work together on social,” Brian Oliver, executive VP of Corporate Partnerships, PGA Tour said.
“We’re excited to expand our relationship with opendorse to add social media value for our marketing partners.”
Since 2017, the PGA Tour has used the platform to send high quality content to its players. In 2018, the partnership grew to include content creation, wherein the Tour looked to opendorse to help create custom assets for players to boost their brands on social media.
“The PGA Tour has embraced the power of its players beyond the course,” CEO of opendorse Blake Lawrence said.
“This announcement marks the next step for player marketing in the game of golf. Now, players can use opendorse not only to build their brands, but to capitalize on their value alongside the PGA Tour’s premier partners.”
Through its Live Under Par campaign which was launched earlier this spring, the PGA Tour has been highlighting authentic, exciting interactions between players, players with fans and players with communities and charities. The campaign and player engagement continue the strong social media momentum from last year, where Tour players had a 34% growth in followers and a 4.1 % engagement rate – both were tops among the major sports leagues (NBA, MLB, NFL).
