MUMBAI: Piramal Realty, the real estate arm of the Piramal Group, unveiled its new campaign #TheFutureStartsAtHome featuring its brand ambassador Rahul Dravid for its portfolio of residential projects comprising Piramal Aranya (Byculla), Piramal Mahalaxmi (Jacob Circle), Piramal Revanta (Mulund) and Piramal Vaikunth (Thane).
#TheFutureStartsAtHome campaign is inspired from the idea that children are the future, and their path in the world starts with their family, at home. It represents the significance that a beautiful home plays in a family’s “flourishment” and is portrayed through a concept that illustrates the story of a father imparting his wisdom & values on his son.
Unveiling the campaign, Gaurav Sawhney, CEO, Piramal Realty, said: “The drive for excellence embodied by Rahul Dravid perfectly reflects our vision to provide a secure, comfortable and hassle-free lifestyle and not just a place to live. He clearly portrays the core values and lifestyle that Piramal Realty envisions for its current and future customers. We constantly thrive for the upliftment of our customers’ lifestyles though finely crafted communities.”
The company has devised a 360-degree marketing campaign, which will include brand films with Dravid along with digital, print, public relations, outdoor, and social media promotions.
