MUMBAI: Plant-based nutrition brands Olena and Plix announced Monday that they were merging to streamline their operations under one roof – PLIX.
News around the development was first reported on 25th March.
Olena as a company commenced in June 2017 with a singular vision of offering up women-centric products that are 100% plant-based. In January 2019 Olena launched Plix, a plant-based company that followed the same motto but with a broader focus, with an aim to cater to an audience of all demographics, psychographics, and lifestyles.
With a base of over 200,000+ active consumers and over 30k+ monthly orders, the brand’s annual revenue run rate is currently at Rs 500 million.
“The vision of both brands was synonymous – a strong focus on an ingredient-first, plant-based nutrition approach. While Olena was diversifying into women’s nutrition, Plix focussed on daily wellness. The consumers interested in both brands were overlapping, so we realized that together as one brand we can give our customers a broader range of products for all lifestyles and concerns,” says Rishabh Satiya, chief executive officer, Plix.
“There is heightened awareness about the food we as millennials are putting into our bodies. Traditional marketing isn’t the norm anymore, and greater transparency enhances the trustworthiness of your brand. As a result, we have adopted an ingredient-first approach. This gives our customers transparency about our ingredients and a clear link to the source of our product’s functional benefits,” affirms Akash Zaveri, CEO, Olena Health.
