PLAYBLUE, AN OMNICHANNEL multi-brand sports retail platform, has announced the close of its USD 2.7 million seed round, co-led by Centre Court Capital and MIXI Global, with participation from WEH Ventures.
The capital will fund the launch of the company’s first set of flagship stores and its pan-India e-commerce platform, with a target of ₹100 crore in revenue and profitability in its first phase before the next fund raise, aiming for operational profitability.
Founded by sports industry professional, Satyam Trivedi, and entrepreneur, Jayam Vora, PlayBlue is being built as an omnichannel brand at the centre of India’s sports ecosystem.
The platform brings more than 100 global and homegrown brands across athleisure, footwear, equipment and nutrition into curated experiential stores, backed by a single digital platform with expert buying guidance, unified inventory and quick delivery. Over the next five years, the company plans a network of over 150 stores, a community of more than 10 million users and annual revenue above ₹5,000 crore, a media release said.
The rollout begins with a 15,000 sq. ft. flagship in Bengaluru, followed by destination stores in landmark high streets and premium malls in Mumbai and Delhi NCR. The e-commerce platform will deliver nationwide from day one, the release added.
