STOCKHOLM-BASED sports technology startup, PlayReplay, has raised $12 million in fresh funding as it looks to expand electronic line-calling technology beyond elite tournaments and into everyday tennis venues, clubs, and training facilities.
Mumbai-based Centre Court Capital, anchored by entrepreneur Parth Jindal and backed by a mix of domestic institutional investors and family offices, was one of the participants in this fund raise. The $12-million funding round in PlayReplay was led by Swedish investment firm Alfvén & Didrikson. Other investors participating in the round included ExM Investment Partners, Charbe Partners, Crimson Sports Capital and a LionTree-managed fund, a report in msn.com said. Earlier the United States Tennis Association had invested in the company, although the USTA did not participate in this latest funding round.
The company develops AI-powered tennis tracking and automated line-calling systems designed to bring professional-grade officiating and match analytics to lower-level and recreational courts. The latest investment round reportedly values PlayReplay at more than $50 million and will support product expansion, international deployment, and broader accessibility for amateur and semi-professional tennis environments.
Electronic line-calling technology has become increasingly prominent across professional tennis in recent years, particularly following the widespread adoption of automated officiating systems at ATP, WTA, and Grand Slam events. PlayReplay is positioning itself within a growing segment focused on making similar technology available at the grassroots and club level, where cost and infrastructure limitations have traditionally restricted adoption.
The company’s platform combines real-time line-calling with performance analytics and match statistics, enabling players, coaches, and clubs to review points, track gameplay patterns, and access data-driven training insights. Previous investors in the company have included the United States Tennis Association (USTA), which backed the startup as part of efforts to modernise court technology and player development systems.
