Sports merchandise and accessories brand playR has partnered with Chennai Super Kings (CSK), Gujarat Titans (GT), and Sunrisers Hyderabad (SRH) as their Official Merchandise Partner for the IPL 2025 season.
Under the merchandise agreement, playR will manage the production, sales and marketing of the merchandise for the franchises.
Per reports, playr has seen strong demand this IPL cricket season and is targeting a revenue total of Rs 75 crore for the 2026 financial year. The business has witnessed increased fan engagement contributing to threefold growth over the past two fiscal years.
With millions of followers, the objective is to reach the fan through omni-channel presence and affordability, which is the speciality of playR parent iCOREts Private Limited. The initial few weeks off-take and engagement is impressive and garnered a traction of over 30k units.
Ravi Kukreja, founder of playR and director of iCOREts, remarked: “This is a momentous milestone for playR. Partnering with three of the heavy-lifters CSK, GT and SRH will help us build advanced added values further delivering the fans experience.”
playR – CSK, GT, and SRH merchandise will be available across all offline leading stores and online e-com and q-com globally.
