MUMBAI: As India gears up to host the International Olympic Committee (IOC) session after 40 years and amidst talk of Indian interest in hosting a future edition of the Olympic Games, the Mumbai-based Film Heritage Foundation (FHF) and Olympic Museum in Lausanne, Switzerland have joined hands to present ‘Olympics in Reel Life – A Festival of Films and Photographs’.
The festival is in collaboration with The National Centre for Performing Arts (NCPA) and India International Centre (IIC). Supported by Hyperlink Solutions, BookASmile, and Qube Cinema Technologies, this first-of-its-kind festival is slated to take place in Mumbai at the NCPA from 1st to 7th October, and in New Delhi at IIC from 7th to 14th October 2023.
Legendary superstar Amitabh Bachchan, Shivendra Singh Dungarpur, director, Film Heritage Foundation, Olympic Gold medalist Abhinav Bindra, hockey luminary MM Somaya and badminton player Aparna Popat marked the arrival of ‘Olympics in Reel Life’ in India with an exclusive poster unveiling.
‘Olympics in Reel Life – A Festival of Films and Photographs’ presented by Film Heritage Foundation in partnership with the Olympic Museum in collaboration with BookASmile – the charity initiative of BookMyShow, BMC, UNESCO Creative Cities Network, Qube Cinema Technologies, and Abhinav Bindra Foundation, partnered by NCPA and IIC and produced by Hyperlink Brand Solutions, spotlights 33 films and 10 series crafted by renowned filmmakers from around the world.
The program will include an exhibition of photography- Olympism Made Visible – showcasing the work of renowned international photographers – a project led by the Olympic Museum, to reveal the Olympic values and their impact when sport is placed at the service of humankind through community-based development initiatives in such areas as humanitarian assistance, the promotion of peace, or health and well-being through sport.
The highlight of the photo exhibition will be the unveiling of the stunning photographs of award-winning photographer Poulomi Basu recently shot in Odisha that will be put on public display for the first time. The exhibition will also include works by internationally renowned photographers, Dana Lixenberg and Lorenzo Vitturi, which will be presented in Mumbai.
15 photo exhibits of Indians in the Olympics over the decades will be displayed across the city of Mumbai between 1-7 October.
