MUMBAI: Prime Video has signed six sponsors and two advertisers for India’s upcoming men’s tour of New Zealand.
The series marks the first time that the India host broadcaster for international cricket in New Zealand is entering into on-air sponsorship agreements. While Airtel Xstream Fiber is the presenting sponsor, MPL, Nescafé, Noise, OLX Autos, and Vida have come on board as associate sponsors. AMFI and DBS join as advertisers.
“India men’s tour of New Zealand will be the first live cricket series on Prime Video to feature advertisements, helping brands reach Prime Video’s premium base of highly engaged customers, spread across the country,” the streaming giant shared in a press release.
India and New Zealand will face-off in a limited overs series featuring three T20s and 3 ODIs that will be played from November 18th through to November 30th. The series will be LIVE and exclusive only on Prime Video, the official India territory rights holder to exclusively stream all men’s and women’s cricket matches played in New Zealand.
Talking about the upcoming series, Sushant Sreeram, director – SVOD business, Prime Video, India said, “…with live cricket, made immersive and accessible with multi-language feeds, fantastic studio programming and a superb set of commentators to take us through the series, we are confident we are not just going to deliver on a superior experience for the legions of cricket fans in the country, but make Prime Video that much more exciting, delightful and the first choice of entertainment for everyone.”
“India and New Zealand have both been at the top of their white ball games in the recent past and we expect some explosive cricket in the coming weeks from two of the best teams in the world as the cricketing action now moves from Australia to New Zealand,” Sreeram added.
Prime Video will deliver live commentary and match-programming in English, Hindi, Tamil, Kannada and Telugu. Viewers will also be treated to graphics in these languages. The commentary team includes former captains and cricketers like Ravi Shastri, Zaheer Khan, Ashish Nehra, Gundappa Viswanath, Anjum Chopra, and Venkatpathy Raju, among others.
The platform will also offer an English language live one-hour pre-show before each game. The mid-innings break will feature a 15-minute show which will be a recap of the first innings and preview of the second. The live programming also involves a 30 minute post-match presentation and analysis by Prime Video’s stable of cricket experts.
Curating a new viewing experience for live sports, Prime Video will offer customers new features like in-game language selector and “Rapid Recap”. The in-game language selector will allow customers to change language (e.g., English to Hindi) seamlessly without exiting the player. Customers joining a game in progress can catch-up on impactful game highlights using the “Rapid Recap” feature before transitioning to the live stream automatically.
As a part of the multi-year partnership, international men’s and women’s cricket matches played in New Zealand across all formats – will be available exclusively on Prime Video India.
