PRO PANJA LEAGUE season 2 achieved record growth, expanding its broadcast reach to 250 million households, compared with 185 million in its debut season, .
The league also hit record-breaking numbers on social media, surpassing 150 million views across social platforms. Live content saw unprecedented traction on the official Pro Panja Instagram page, particularly from Day 5 onwards when clashes — Jaipur vs Sher-e-Ludhiana and Rohtak vs Mumbai Muscle — drove audience engagement to new highs.
North India (Punjab, Haryana, Himachal, J&K, and Chandigarh) emerged as the most dominant domestic market, accounting for 20% of total viewership, followed by the North East (24%) and Maharashtra & Goa (16%). Delhi, Hyderabad, and Mumbai topped metropolitan audiences, despite the event being staged in Gwalior.
This season also showcased a diverse line-up of arm-wrestling contests across men’s, women’s, and para categories. In August alone, the league amassed over 100 million views on Instagram.
Pro Panja League co-founder Parvinn Dabass said: “This unprecedented success, reaching 250 million households across platforms, is definitive proof that arm-wrestling has entered the mainstream. Our initial goal was to professionalize India’s traditional sport, and the performance of Season 2 shows we’ve accomplished just that, with our athletes’ becoming inspirations for a new generation. Now, with our sights set on a global footprint, including international participation planned for Season 3, we are building a stage unlike any other.”
People’s Arm-Wrestling Federation India (PAFI) president and Pro Panja League co-founder Preeti Jhangiani added, “The incredible reach across both social media and television is a true testament to the passion of our dedicated athletes and fans. As we continue to build this platform, we are committed to upholding the sport’s highest national and international standards. This phenomenal viewership proves the global recognition of Indian arm-wrestling is soaring, and we are thrilled to showcase our talent to the entire world.”
