MUMBAI: Pro Panja League Monday announced an exclusive partnership with NFT platform Colexion.
The association will give Colexion the license to mint NFTs of memorable moments from the league’s past and future bouts, giving fans the opportunity to claim ownership over their favourite arm-wrestling moments in a verifiable way.
Launched in 2020, by Swen Entertainment in partnership with India On Track (IOT), Pro Panja League is the biggest arm-wrestling tournament in Asia and the first of its kind in India. A popular grassroots sport in India, the league has witnessed a tremendous response from across the country in terms of participation and spectators.
Speaking on the partnership Preeti Jhangiani, founder-director of Pro Panja League, said: “Pro Panja is all about revolutionising a humble, grassroots sport of India and providing it with the rightful platform to stand at par with other sports leagues in the country. Thus, we are delighted to partner with Colexion to create the first-ever arm-wrestling NFTs in India. By giving fans the chance to own a piece of their beloved sports, this will further elevate the fan experience by providing new and innovative ways to engage with panja.”
