ACCOR AND Paris Saint-Germain have renewed their partnership for four years through 2030, extending a collaboration that began in 2019. ALL Accor, Accor’s booking platform and loyalty programme, will continue as the club’s premium hotel partner.
To mark the renewal, a new campaign film featuring PSG captain Marquinhos has been released across Instagram, YouTube, and LinkedIn. The film was unveiled at the “Dream Tournament” at Parc des Princes on May 18, 2026, where ALL Accor members from around the world played alongside club legends including Javier Pastore, Mamadou Sakho, Claude Makélélé, and Pedro Miguel Pauleta.
Through the partnership, ALL Accor members will continue to receive exclusive experiences tied to Paris Saint-Germain across sport, entertainment, and hospitality.
Paris Saint-Germain Chief Revenue Officer Richard Heaselgrav said, “Paris Saint-Germain and ALL Accor each embody, in their respective fields, the international stature of French brands capable of bringing communities together around the world. For more than seven years, our partnership has been built on a shared vision of excellence, innovation, and commitment. We are proud to continue this journey together through 2030.”
Accor Global Chief Loyalty and Partnerships Officer Mehdi Hemici commented, “Our collaboration with Paris Saint-Germain, one of the world’s most renowned sports brands, is more than ever a key asset. It has played a significant role in strengthening the international positioning of our ALL Accor loyalty program, enriching our members’ experiences through exclusive and memorable moments connected to the Parisian Club. We approach this new chapter with great enthusiasm, determined to deliver ever more immersive and emotional experiences rooted in the passions that inspire our members.”
