INTERNATIONAL CRICKET COUNCIL (ICC) has confirmed that Pakistan Television Corporation (PTVC) and Myco have secured broadcast and digital rights for all ICC events in Pakistan until 2027, ensuring fans nationwide enjoy comprehensive access to men’s and women’s global cricket.
Under the new rights cycle, PTVC has acquired broadcast television rights in partnership with Myco and Geo Super. Myco has also secured the digital rights and will work alongside major streaming platforms, Tamasha, Tapmad and ARY Zap, to deliver extensive live and on-demand coverage for audiences across Pakistan.
The rights package covers a wide slate of ICC global events, including three senior men’s tournaments, two senior women’s tournaments and a strong roster of U19 competitions.
Men’s events included:
* ICC Men’s T20 World Cup 2026 (India & Sri Lanka)
* ICC World Test Championship Final 2027 (England)
* ICC Men’s Cricket World Cup 2027 (South Africa & Zimbabwe)
* ICC U19 Men’s Cricket World Cup 2026 (Zimbabwe & Namibia)
* ICC U19 Men’s Cricket World Cup 2028 (TBC)
Women’s events included:
* ICC Women’s T20 World Cup 2026 (England)
* ICC Women’s T20 Champions Trophy 2027 (Sri Lanka)
* ICC U19 Women’s T20 World Cup 2027 (Bangladesh & Nepal)
ICC chief executive Sanjog Gupta said, “We are delighted to confirm this new media rights agreement in Pakistan ahead of what promises to be an exciting period of growth for cricket, both in the sport’s heartlands and in new markets. Pakistan remains one of cricket’s most passionate and vibrant markets, and it is a priority for the ICC to ensure fans are delivered world-class access and enriched experiences of our marquee events across broadcast and digital platforms. We look forward to deepening our long-standing relationship with PTV, and to working closely with Myco and other digital partners. Our focus will continue to remain on deepening and widening fandom for the sport in Pakistan by elevating the athletic spectacle of the ICC events and delivering enhanced viewing experiences.”
PTV Sports executive director Aaliya Rasheed commented, “Securing the broadcast rights for ICC events reinforces PTVC’s commitment to delivering world-class sports content to audiences across Pakistan. With the dedicated efforts of the entire PTV team, this partnership underscores our dedication to strengthening the national broadcast landscape and ensuring that cricket fans can enjoy uninterrupted coverage of the sport’s biggest global moments. We are proud to play a central role in bringing ICC tournaments to every household in the country.”
MYCO managing director Umair Masoom added, “We are delighted to be entrusted with the ICC events through 2027, reflecting Myco’s growing position as a leading digital and entertainment ecosystem in Pakistan. Our focus is on innovation, accessibility, and creating seamless user experiences, and this partnership allows us to deliver premium cricket content to millions of fans nationwide. We look forward to collaborating with the ICC and our streaming partners including Tamasha, ARY Zap and Tapmad to elevate digital viewership to new heights. Also, as the strategic partner for Geo Super we are extremely excited to play our role in bringing ICC Cricket back to the TV.”
