BENGALURU: Global apparel giant Puma has opted for Publicis Groupe-owned creative agency, Digitas, as its official digital marketing partner in India for its own brand and One8, the brand co-owned by Indian cricket captain Virat Kohli.
According to the agreement, Digitas will be responsible for managing Puma’s digital creative, social media, content and advocacy gambit out of Bengaluru, where the brand’s headquarters are also located.
Puma India marketing head Debosmita Majumder said in a statement: “Puma needs a certain sensibility from the teams that market it. We found that the Digitas teams just get the world of Puma and their passion was infectious. We have ambitious plans for the India market in the coming year, and look forward to having Digitas on board as a partner.”
Digitas India CEO Amaresh Godbole added: “Puma has always been one of the leaders in creating head-turning work that immerses the brand in popular culture. It’s a moment of pride for us to partner them. With the kind of sporting and cultural calendar ahead of us in 2019, it’s the perfect time to kick off this partnership and we are all geared up to do some cutting-edge work for this iconic brand.”
