MUMBAI: Global sportswear brand PUMA Tuesday announced a strategic long-term partnership with Hero Indian Super League franchise Mumbai City FC. Under the terms of the deal, PUMA will become the Official Kit Partner of the club, starting the 2020-21 football season.
The Mumbai City partnership adds to associations PUMA already has going to provide kits for a number of clubs under the City Football Group (CFG) umbrella, lead by Premier League giants Manchester City, and including Melbourne City FC, Girona FC, Montevideo City Torque and Sichuan Jiuniu.
For the record, CFG, which is awaiting final regulatory approvals to acquire a majority investment in Mumbai City FC, is currently providing advisory services to the club.
As per a statement issued by PUMA, the announcement demonstrates the German brand’s commitment to continue investing in Indian football and pioneering new ways to develop the sport through leagues and grassroot programs.
With an aim to identify and develop footballing talent in India, PUMA and Mumbai City FC will continue to prioritize grassroot programs and youth initiatives that will give children an early exposure into the world of football.
Abhishek Ganguly, general manager, PUMA India and Southeast Asia, said: “We are excited to welcome Mumbai City FC into the PUMA Family. They are a fantastic team, with many promising talents who are committed to write a new chapter in Indian football. It’s also great to see City Football Group’s global experience and expertise support transformative benefits for the club. We are looking forward to supporting their collective ambitions as they strive for continued success on the pitch in the upcoming season.”
Bimal Parekh, co-owner of Mumbai City FC, said: “We are delighted to be partnering with PUMA who share Mumbai City FC’s ambitions to push boundaries within our industries and support the communities in which we operate. This coming season is set to be a very exciting one for our club and we look forward to having PUMA at the heart of it.”
