PUMA INDIA has rolled out the local edition of its global brand campaign, ‘Go Wild’, fronted by two-time Olympic medallist PV Sindhu, actor Ibrahim Ali Khan, and a diverse community of runners.
The campaign celebrates running not just as a sport, but as a source of joy, growth, and the ‘Runner’s High’. In a 60-second film, PUMA blends the worlds of professional athletes and everyday runners, showing how the act of running can seamlessly fit into daily life while also becoming a form of self-expression. Backed by a reimagined version of Afroman’s ‘Because I Got High’, the narrative brings to life stories of resilience, fitness, and balance — both on and off the track.
PUMA India managing director Karthik Balagopalan said, “Running is one of the fastest-growing sports in India. GO WILD India campaign is our unique attempt to acquaint people with the pure joy of chasing the Runner’s High and cementing our performance-first vision for the brand. We believe we are just scratching the surface in making everyday running a defining part of India’s culture and we will continue to be the forerunner in shaping the sporting ecosystem of the country.”
