BENGALURU: Sports brand PUMA has brought together a unique and dynamic lineup of female icons – actor & entrepreneur Kareena Kapoor Khan, cofounder of SUGAR Cosmetics Vineeta Singh, boxing great MC Mary Kom, fashion designer Masaba Gupta and renowned news anchor Faye D’Souza, to join hands and “champion the cause of women’s cricket in the country”.
Under this association, the selected women leaders as voices of change will be jointly attending a Women’s Premier League (WPL) match in New Delhi on March 10 for a unique Ladies’ Night to support and celebrate our women athletes.
PUMA took to social media on Thursday to announce the association and launch the campaign with a digital film featuring the five women. Narrated by the women, the film conceptualised by PUMA revealed that women’s cricket receives only 1/8th the viewership of men’s cricket (as per official digital viewership data of 2023), reflecting the staggering gender bias in the sports ecosystem. Despite huge potential, women’s cricket in India is yet to achieve the desired numbers when it comes to viewership, as only 18% of the women who watch men’s cricket, watch women’s game.
In the digital film, the stars pledged to not only come together to watch the WPL match between Delhi Capitals and Royal Challengers Bangalore at the stadium, but also welcomed women from all walks of life to join them and enjoy watching the game as a collective over this unique Ladies‘ Night.
The official kit partner of Royal Challengers Bangalore and Delhi Capitals, PUMA actively promotes sporting culture in India and boasts a star-studded lineup of brand ambassadors featuring batting icon Virat Kohli, football star Sunil Chhetri, celebrated boxer MC Mary Kom, and cricketers Harmanpreet Kaur and Mohammed Shami.
