PRIME VOLLEYBALL LEAGUE (PVL), exclusively co-owned and marketed by Baseline Ventures, has announced 21 sponsors and partners for its upcoming fourth edition, kicked off on 2 October at the Gachibowli Indoor Stadium, Hyderabad.
With innovations such as the 15-point format, super serves, and super points, coupled with star-studded lineups and celebrity presence, previous editions have proven to be a success, with a constant increase in viewership and digital footprint, per the release.
RR Kabel comes on board as title sponsor, while Scapia powers the league this year. Associate sponsors include New India Assurance, NTPC, Bank of Baroda, Amul Kool, and Mutual Funds, with Cosco, Cello, NetEnrich, and Eeken by Paragon joining as official sponsors.
Sony Sports Network will serve as the official broadcaster partner across the Indian subcontinent, while YouTube takes on global digital streaming duties. The Sports Authority of Telangana joins as the host partner.
Snapchat joins as the content partner, with Radio Mirchi as entertainment partner, Red Bull as the official energy drink partner, and Arete Hospital as the medical partner. Mera Hoardings and Piston des Sports continue their roles as outdoor and athlete management partners, respectively.
Baseline Ventures Pvt Ltd managing director and co-founder Tuhin Mishra said, “The enthusiastic support from all our sponsors and partners is a powerful testament to the league’s growing appeal and solid commercial viability. This wide-ranging support from both returning and new partners underscores the trust they place in our vision and the value we deliver. This is a clear signal that the Prime Volleyball League has successfully established itself as a premier sports property in India. With our innovative format, star players, and ever-expanding digital reach, we are set to deliver another incredible season for fans, players, and partners alike. We are confident that this collective backing will help us elevate the league to new heights.”
