MUMBAI: TAM Sports has released the celebrity endorsement report for ICC Cricket World Cup 2023.
The volume of ads featuring celebrity endorsements increased by 55% in ICC CWC’23 compared to ICC CWC’19
In the ICC World Cup’23, the Sports Persons secured the most significant brand endorsements, closely followed by the Film Actors
Rahul Dravid, Team India’s coach, leads both the overall and sports celebrity rankings in the ICC CWC’23
Top 5 Celebrities Y 2023
Rahul Dravid 9%
Shahrukh Khan 7%
M S Dhoni 7%
Rohit Sharma 6%
Rishabh Pant 6%
Top 5 Sports Celebrities Y 2023
Rahul Dravid 15%
M S Dhoni 12%
Rohit Sharma 10%
Rishabh Pant 9%
Shubman Gill 8%
Vishnu Packaging tops among overall Celebrity advertisers and its brand Vimal Elaichi Pan Masala also topped during ICC World Cup’23
Top 5 Advertisers Y 2023
Vishnu Packaging 16%
K P Pan Foods 11%
Sporta Technologies 11%
Bharat Petroleum Corporation 9%
Coca Cola India 7%
Top 5 Brands Y 2023
Vimal Elaichi Pan Masala 16%
Kamla Pasand Silver Coated Elaichi 11%
Dream11.Com 11%
Bharat Petroleum Mak 9%
Thums Up 4%
Ajay Devgan/Kajol tops among overall Couple Celebrities with 25% share of ad volumes followed by Akshay Kumar/Twinkle Khanna with 24% shares
Top Couple Celebrities Y 2023
Ajay Devgan/Kajol 25%
Akshay Kumar/Twinkal Khanna 24%
Anushka Sharma/Virat Kohli 12%
Ranbir Kapoor/Alia Bhatt 11%
Deepika Padukone/Ranveer Singh 11%
Amitabh Bachchan/Jaya Bachchan 6%
Sidharth Malhotra/Kiara Advani 4%
Ali Fazal/Richa Chadda 4%
Dharmendra/Hema Malini 1%
Vicky Kaushal/Katrina Kaif 1%
Kareena Kapoor/Saif Ali Khan 1%
