MUMBAI: Chennai-based fantasy sports and fan engagement company, Fantain Sports Friday announced the appointment of Indian cricket star Suresh Raina as its brand ambassador.
Raina will be the face of company across all its brand communication campaigns starting March 2019, ahead of the 12th season of the Indian Premier League and ICC Cricket World Cup 2019. He is a part of the Chennai Super Kings (CSK) team once again this year, being its leading run-scorer across all its 9 seasons so far.
Fantain co-founder and CEO Anand Ramachandran said: “Suresh Raina is a legend in his own right and we are delighted to be associated with him. His sheer talent, teamwork and energy have won several matches for India and CSK. He always plays the game with a straight bat and this partnership is a perfect fit for us, as we build a platform based on trust and transparency. We wish Suresh the best of luck for this IPL and beyond.”
Raina added: “Fantain offers a great way for sports fans to experience fantasy sports. I am delighted to be associated with a company that provides a fantastic opportunity for sports enthusiasts to come closer to the game. The passion and energy that the Fantain team brings to the table has been a key driver in forging this partnership. I look forward to collaborating with them and engage with fans on a more personal level.”
Fantain will unveil its marketing campaign #GameHaathMein which is a call to every fan to become an active one by following his/her favourite sport on their mobiles.
Along with the campaign, Fantain will launch a new version of the app that will include exciting new features like multi-match fantasy, block-chain security, additional player statistics, additional payment options and enhanced cricket content.
The campaign will also target the vast customer base of BookMyShow, with a host of exciting free giveaways. BookMyShow is a strategic investor in the company.
