MUMBAI: IPL franchise Rajasthan Royals Friday announced energy solutions provider Luminous Power Technologies as the team’s lead sponsor for the upcoming season of the Indian Premier League, which is set to begin from 31st March.
As part of the association, the power and solar solutions brand’s logo will appear on the front of the Rajasthan Royals’ official playing kit and training kit.
Having previously extended their support to the sport through in-stadium and linear TV partnerships, Luminous is re-entering the IPL space with this partnership with the Royals for the 2023 season.
Commenting on the association, Jake Lush McCrum, chief executive officer, Rajasthan Royals, said, “We are incredibly excited about the impact we can achieve together and look forward to helping Luminous strengthen their national and global footprint through various campaigns during the season and beyond.”
Preeti Bajaj, managing director & chief executive officer, Luminous Power Technologies, stated: “This exciting partnership with Rajasthan Royals provides us with the opportunity to keep scaling and creating a tangible impact on our current and potential consumers. We have been associated with cricket in the past through other associations, and with this partnership with Rajasthan Royals, we aim to reaffirm our commitment to innovation and technology, and also promote exponential growth for the business leveraging the Royals’ domestic and global presence.”
Neelima Burra, senior VP and chief strategy, transformation and marketing officer, added, “IPL and RR collaboration is very valuable as it will help us strengthen our brand in India in every household in India.”
This association between a brand that has as its stated aim “to power happier homes through technology innovations and empower lives with access to energy”, and a cricket team whose stated mission is to “transform society through cricket, and cricket through innovation”, goes a long way in establishing a mutually beneficial partner ecosystem that can drive the ambitions of both the entities. With Luminous’ commitment to enriching education for girls, creating livelihood, and a green environment to live in, there are numerous synergies for both the brands given the Royals’ ambition of impacting society with cricket as the vehicle.
Rajasthan Royals will be kick-starting their 2023 campaign in Hyderabad on 2nd April.
