ROTORIS, a mechanical watch brand, has announced an association with RCB captain Rajat Patidar for IPL 2026. The campaign draws on Patidar’s journey from going unsold at the IPL auction to becoming the first uncapped cricketer to score a playoff century and now leading RCB at the top of the IPL 2026 table following the franchise’s maiden title win.
Rajat Patidar, Captain, Royal Challengers Bengaluru said, “I never needed the shortest path. I needed the right one. There were years when nobody was watching and those were the years that built everything that came after. ROTORIS speaks the same language. Every timepiece they make carries the weight of something done the right way, not the fast way. That is why this feels true. Not just to a campaign or a season, but to something that actually lasts.”
The “A ROTORIS Man” positioning is built around individuals whose success has come through resilience and discipline. The campaign draws on Patidar’s domestic cricket journey through Indore and Bhopal, including a Ranji Trophy final century, before his return to IPL prominence.
Earlier this year, Formula One reserve driver Kush Maini wore the brand’s Astonia Sports Chronograph at the Melbourne season opener, marking the first appearance of an Indian watch brand on an F1 grid. As part of the partnership, Patidar will wear ROTORIS timepieces throughout the IPL 2026 playoffs.
