GOIBIBO has unveiled a new digital campaign starring Indian cricketer Rishabh Pant and former player-turned-commentator Navjot Singh Sidhu, bringing the two cricketing personalities together for a light-hearted travel face-off. The campaign uses humour and banter to showcase Goibibo’s focus on easy, value-driven hotel booking experiences.
The films capture Sidhu in his signature style of poetic one-liners and Pant with his quick wit, as the duo engage in playful exchanges about their travel preferences. Set against relaxed backdrops from poolside conversations to balcony chats, the series draws on the duo’s chemistry to highlight Goibibo’s focus on value-led stays and travel convenience. The campaign was conceptualised by Restless@MagicCircle, a media release said.
Goibibo chief marketing officer Raj Rishi Singh said, “The campaign blends cricket, culture, and comedy to show that great hotel experiences don’t have to come at a high cost. By pairing Rishabh’s youthful spontaneity with Sidhu’s timeless wit, we wanted to create something that’s memorable, relatable, and unmistakably Indian.”
Pant shared, “It’s always fun when a campaign lets you be yourself. Shooting with Sidhu Paaji was full of laughter, energy, and surprises, just like any good trip. I think people will connect with that vibe instantly.”
Sidhu added, “When humour meets honesty, the message sticks. This campaign captures that balance beautifully, it’s light, it’s real, and it’s got a little filmy tadka.”
