NEW DELHI: Max Life Insurance Friday announced the launch of its latest TV campaign with their new brand ambassadors, captain of men’s Indian cricket team Rohit Sharma and his wife, Ritika Sajdeh.
The ad campaign marks the power couple’s on-screen debut together, where they are seen championing fiscal planning and adoption of term insurance.
In the TVC, Rohit and Ritika are seen engaging in a playful conversation about her gesture of crossing her fingers during all his matches. Capturing the brand essence, the film highlights how our loved ones support and encourage us to achieve our true potential, realize our ‘real’ value. Similarly, Max Life plays an integral role of a trusted partner in the lives of its customers ensuring they make prudent investment choices when it comes to financial planning for their family. This is further endorsed by ‘India ke Bharose ka number’, that’s a testimony to the company’s consistent performance in claims paid ratio over the last five years.
TVC director Anupam Mishra noted, “Max Life’s latest campaign goes on to establish that in the game of life, it is imperative to gear up well by calculating risks, not just physical but also financial. The script is a perfect blend of substance and humor and delivers the right message to our audience.”
In addition to the television commercial, the film is being effected via digital and social media. Tapping regional markets, the TVC will also release in six languages i.e. Marathi, Gujarati, Tamil, Telugu, Kannada and Malayalam.
TVC Duration: 25 seconds
Creative Agency: FCB Interface
Production House: Belief Films (Producer: Simran Rao)
Director: Anupam Mishra
