NEW DELHI: JKLC Sixer Cement has announced ace cricketer Rohit Sharma as its brand ambassador.
JKLC Sixer is the youngest cement brand of parent company JK Lakshmi Cement Ltd which is a part of diversified 135-year-old industrial conglomerate JK Organization.
One of the modern era greats, ‘Hitman’ Rohit Sharma will be part of advertisements and other brand communications of JKLC Sixer in his role.
“…with his unique and landmark records in cricket, no other sportsman is more appropriate than Rohit to define the JKLC Sixer tag-line “Tod do Saari hadein,” asserted Shrivats Singhania, executive director. He also hinted that a Premium brand in Sixer range will be introduced in the market very soon.
“Our association with “hitman” Rohit Sharma would further strengthen JKLC Sixer brand which is formulated with special technology to provide dense and high strength concrete and suitable for all types of construction.” mentioned Sharad Agrawal, chief of Sales, JKLC Sixer.
JKLC Sixer brand has been supporting the construction sector in Rajasthan, Gujarat & MP and has been a dominant player in this region with two grinding units in Kalol and Surat and two integrated units in Sirohi and Udaipur (Rajasthan). The brand based on the theme of Cricket, was launched two years back and has been consistently increasing its market share in the region since then.
