LIV GOLF has announced Rolex as an official partner of the League, with the collaboration centred on delivering a premium hospitality programme for the Swiss watchmaker’s guests and expanding the brand’s presence across international markets.
The partnership leverages LIV Golf’s global calendar, which provides access to regions beyond the traditional golf strongholds of the United States and the United Kingdom. These include Australia, Hong Kong, Singapore, South Africa and Mexico. The 2026 LIV Golf season will comprise 14 events across 10 countries and five continents, beginning with the season opener in Riyadh, Saudi Arabia, from 4 to 7 February. The schedule also includes the League’s first-ever event in South Africa, set to take place from 19 to 22 March.
LIV Golf’s player roster features several Rolex Testimonees competing across multiple teams, with a number serving as captains. These include Bryson DeChambeau, Martin Kaymer, Phil Mickelson, Joaquín Niemann and Jon Rahm. They are joined by fellow Testimonees Thomas Detry, Anirban Lahiri, Carlos Ortiz and Victor Perez.
With this agreement, LIV Golf becomes part of Rolex’s global sports portfolio, complementing the brand’s long-standing commitment to the growth of golf worldwide. Rolex maintains partnerships across the men’s and women’s game, including all major championships, the PGA TOUR, DP World Tour, Asian Tour, LPGA Tour and the Ladies European Tour.
LIV Golf CEO Scott O’Neil said, “Rolex is synonymous with excellence in golf, defined by precision, performance, and a truly global perspective. This partnership reflects a shared commitment to the game’s comprehensive ecosystem around the world, advancing golf at every level – from amateur development to the highest levels of professional competition. Rolex’s long-standing association with the world’s premier athletes and sports events – across golf, tennis, motor sport and beyond – aligns with LIV Golf’s international roster of talent.”
Rolex director of communication and image Arnaud Boetsch commented, “For nearly six decades, Rolex has been deeply engaged with the world of golf, supporting the game’s most established events, leading players, governing bodies and grassroots programmes. This partnership with LIV Golf will expand our presence to new locations across the globe for guests with unique experiences, elevated hospitality and special moments with some of the sport’s best players.”
