RR KABEL, a leading manufacturer of wires and cables in India and a key player in the electrical sector, Tuesday announced its association as the title sponsor of the RR Kabel Prime Volleyball League powered by Scapia for the upcoming fourth edition of the tournament.
The announcement was made at RR Kabel’s corporate office in Mumbai.
This partnership reinforces RR Kabel’s commitment to strengthening its connect with Indian audiences through sport, reflecting the brand’s philosophy of energy, resilience, and progress. By championing one of the fastest-growing sports in India, RR Kabel aims to extend its cultural presence beyond households and businesses, into the heart of sports fandom.
Speaking on the association, Kabra said: “This is a historic partnership, and we are excited to be associated with RR Kabel Prime Volleyball League as its Title Sponsor. It’s a reflection of our commitment to contribute to the growth of one of India’s most exciting sports. Volleyball embodies energy, teamwork, and resilience—values that resonate strongly with our brand. Through this association, we hope to inspire young Indians to pursue their passion for sport and create a larger cultural movement around volleyball.”
Adding to this, Shishir Sharma, Chief Marketing Officer, RR Kabel, shared: “At RR Kabel, we believe in building deeper connections with communities, and sport provides the perfect platform for that. Volleyball, with its fast-paced and dynamic nature, reflects the spirit of today’s India—ambitious, youthful, and forward-looking. Our title sponsorship of the RR Kabel Prime Volleyball League is not just a marketing investment, but a commitment to fuelling this spirit and engaging with fans across the country in a meaningful way.”
PVL season 4 will kick off on October 2 in Hyderabad with an opening clash between host team Hyderabad Black Hawks and season 3 champions Calicut Heroes.
The tournament, running till October 26, will feature 10 teams — including new entrants Goa Guardians — making it the biggest edition to date.
A total of 38 matches will be played across 21 match days, including double-headers. The top four teams will advance to the semi-finals on October 24, leading to the grand finale on October 26.
Matches will be screened live on Sony Sports Network and the league’s official YouTube channel.
