MUMBAI: Online skill gaming platform RummyCircle Monday announced the launch of two new TVCs featuring its brand ambassador and Bollywood superstar Hrithik Roshan.
The new TVCs are built on brand’s “Raho Ek Kadam Aage” campaign, highlighting the company’s vision to redefine online rummy and skill gaming in India. The new ads are based on overcoming the challenges in life.
The brand unveiled two new ads Monday under #RahoEkKadamAage campaign starring Hrithik via a high decibel television commercial. The new campaigns demonstrate real-life scenarios where Hrithik is engrossed in the game of rummy and how he overcomes the challenges by being one step ahead (Raho Ek kadam Aage). Hrithik will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms.
One of the ads – ‘Photoshoot’ – is set in a background where an action scene is shot but the harness snaps. Energetic in his demeanour, Hrithik works up a model with local props to make the shoot happen. Similarly, the other ad ‘Yacht’ showcases how a well-lit background goes dark due to a power cut, but Hrithik finds a way to resume the celebrations in an even more interesting manner. Both the TVCs convey a message that presence of mind paired with the right attitude can help deal with situations logically illustrates ‘Jo hoshiyari se khele, use jeetne se koi rok nahin sakta’ and inspires the audience to stay resilient.
Since its launch in 2009, the online skill gaming platform has partnered with talented personalities to strengthen its engagement with millions of players across the country. RummyCircle lays claim to being India’s largest online skill gaming platform for playing rummy. With free to play tournaments as well as cash prizes on offer, RummyCircle provides an opportunity for players to test their skills and adroitness. Excellent UI/UX, customized player journeys, and superior technology make RummyCircle an unparalleled destination for players seeking thrill, fun and entertainment.
