GAMING CREATOR Payal Dhare has collaborated with OWND!, Aditya Birla Fashion and Retail’s Gen Z fashion brand, to launch ‘Gamer Drop’, India’s first female gamer-curated fashion capsule blending gaming aesthetics with streetwear.
Payal has over 4.67 million YouTube subscribers and 5.3 million Instagram followers and was named ‘Streamer of the Year’ at the global MOBIES Awards. She was also the only female gamer invited to a roundtable discussion on gaming with Prime Minister Narendra Modi.
The collection features menswear and womenswear pieces inspired by gaming culture, designed for everyday street style, with campaign visuals reflecting a bold, high-energy aesthetic.
