SAINT LUCIA KINGS and FREEMANS Tools have extended their partnership for the 13th season of the Caribbean Premier League (CPL). FREEMANS, an Indian manufacturer of measuring tools, will serve as the principal sponsor for the second consecutive year.
While FREEMANS has previously partnered with other sports leagues, its collaboration with the Saint Lucia Kings in 2024 marked its first venture into cricket. That partnership was later expanded with a deal involving Punjab Kings for the 2025 Indian Premier League (IPL).
The Saint Lucia Kings, acquired in 2020 by KPH Dream Cricket Private Limited—the consortium that owns Punjab Kings—enjoyed a breakthrough last season, lifting the CPL 2024 title.
FMI Limited (FREEMANS) executive director Sahil Nayar commented, “We are delighted to continue our journey with the Saint Lucia Kings. This partnership represents a perfect alignment of our core values—precision, quality, and a commitment to success. We extend our best wishes to the team for the upcoming challenge and are confident they will defend the title and bring home another CPL trophy.”
Saint Lucia Kings CEO Satish Menon said, “We are excited to have FREEMANS back as our principal sponsor for CPL 2025. Their renewed support is a testament to the strong relationship we’ve built. We look forward to this partnership, which will play a huge role in ensuring a successful season and delivering brilliant performances for our fans.”
Saint Lucia Kings CCO Saurabh Arora added, “Our partnership with FREEMANS goes beyond a simple sponsorship; it’s a strategic alliance built on a shared vision and mutual respect. We are confident that this collaboration will not only enhance our brand presence but also contribute to a memorable and winning season for the Saint Lucia Kings.”
