MUMBAI: SBI Life has joined hands with the Board of Control for Cricket in India (BCCI) as one of the official partners in a three-year association for the BCCI domestic and international seasons 2023-2026.
The partnership will begin with the upcoming three-match ODI series against Australia, starting September 22.
Ravindra Sharma, chief of Brand, Corporate Communication and CSR, SBI Life Insurance, said: “As a brand driven to make a meaningful connect with the consumer, SBI Life’s association as the official partner of BCCI with its undisputed reach and impeccable credibility is a marketer’s delight. We look forward to leveraging SBI Life’s association with BCCI to establish a deeper connect with the consumer and impress upon the need for insurance as an enabler for individuals to pursue their dreams. We sincerely hope the visibility offered by the sport will go a long way in spreading awareness about the importance of insurance and furthering the national agenda of ‘Insurance for all’ by 2047.”
