SCAPIA has partnered with the Royal Challengers Bengaluru (RCB) and the Gujarat Titans (GT) as an official partner for the Indian Premier League (IPL) 2026 season. The association with RCB enters its second year, while the GT partnership also includes Scapia serving as the franchise’s exclusive credit card partner.
The partnerships highlight the growing interest among brands in leveraging franchise cricket as a platform for fan engagement through experiences, access and rewards.
As part of the RCB collaboration, Scapia will introduce several fan engagement initiatives, including the ‘Scapia Royal Entourage’ programme. Selected participants will gain behind-the-scenes matchday access, including visits to the team hotel, travelling alongside the team convoy, and hospitality seating at the stadium. Participants across different tiers will also receive match tickets and official team merchandise.
For Gujarat Titans, the platform will offer experiential programmes such as ‘Day with the Titans’, where selected winners will travel to Ahmedabad, stay at the team hotel and experience behind-the-scenes moments. Additional matchday experiences will include hospitality access at the Narendra Modi Stadium.
Across both partnerships, Scapia will also launch a fan engagement campaign titled ‘The Game is Yours’. The campaign will feature ‘Scapia Supershot’, a competitive activity where participants compete in teams on a live leaderboard to unlock rewards and exclusive experiences.
Scapia founder and CEO Anil Goteti said, “It’s great to be partnering with RCB – the defending champions once again. Last year, we got the chance to offer our cardholders an experience that made them feel like they were truly part of the game. The energy around it was incredible. This year, we’re looking forward to making it even more fun and electric for fans. Also, at Scapia, we believe the best memories are created through experiences. Our partnership with the Gujarat Titans is about bringing fans closer to the game they love, not just as spectators, but as insiders. We are excited to unlock moments that fans rarely get to see. With this partnership, we will give Scapia users a rare glimpse into the team’s world – from matchday energy to behind-the-scenes moments.”
RCB CEO Rajesh V Menon commented, “At RCB, our fans are at the heart of everything we do. Our partnership with Scapia brings them closer to the team and enhances the matchday experience. Initiatives like these create lasting memories and celebrate the passion that defines RCB.”
Gujarat Titans COO Colonel Arvinder Singh added, “At Gujarat Titans, innovation in fan engagement is key, and this partnership with Scapia allows us to create a more immersive and rewarding experience, bringing fans closer to the team and the game throughout the season. Cricket has always been deeply personal for fans, and games like hand cricket are often where that passion begins. With Scapia Supershot, we are reimagining this format in a digital, competitive way, enabling fans to actively participate.”
