MUMBAI: Asia-facing betting brand TLCBet has renewed its ongoing partnership with LaLiga’s Sevilla FC as its official Asia betting partner.
The collaboration cements Sevilla’s long-held commitment to a strategic plan of internationalisation, with a special emphasis on the Asian market.
The six-time Europa League champions will gain access to more exclusive content, offers and experiences from the operator throughout current and future campaigns, as both entities bid to foster deeper engagement with consumers across established and emerging Asia markets.
Sevilla also intends to leverage the club’s global social media accounts, Weibo and Wechat, for the Far East and China, a pivotal market where the club hopes to expand its footprint in the immediate future alongside TLCBet.
Jorge Paradela, Business general manager at Sevilla FC, noted: “In keeping with Sevilla FC’s grand project of international growth, it’s vital for us to couple our brand with growing, innovative companies like TLCBet. This enduring Asia Betting Partner deal marks another important step for our club and another key building block internationally, even against the challenging economic backdrop which is facing many elite clubs across the planet.”
