MUMBAI: Alcis Sports has signed on cricketer Shikhar Dhawan as its brand ambassador for a period of two years.
Alcis will soon launch a marketing campaign featuring the the Indian opener, spanning print, digital, events and retail marketing, says a company statement.
Said Dhawan, “Alcis Sports is a great upcoming brand with top-notch quality, and I’m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian home-grown brand trying to make a mark.”
Alcis Sports marketing head Parminder Datt said, “Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.”
