INDIAN CRICKET TEAM CAPTAIN for Tests and ODIs, Shubman Gill, has joined hands with Tasva, the Indian menswear brand from Aditya Birla Fashion and Retail Ltd. in collaboration with couturier Tarun Tahiliani. This marks Gill’s first association with a wedding wear brand.
As the wedding season approaches, Tasva’s new campaign featuring Gill portrays weddings not as performances but as authentic journeys filled with joy, love, care, and intimacy. Representing a generation that is aspirational, confident, and progressive, Gill mirrors the values Tasva stands for modernity grounded in culture, with an aesthetic that reflects personal choice and partnership, a media release said.
Gill said, “My association with Tasva is special. Just like on the field, every innings is about balance, confidence, and expression, I believe weddings are no different. Tasva’s message of celebrating love with individuality and ease, while still respecting tradition, stood out for me. I’m excited to be part of this journey where modern grooms can play one of their most memorable innings in life with grace and confidence.”
Tahiliani added, “At Tasva, we believe weddings are among the most intimate of celebrations – where individuality and heritage come together seamlessly. Shubman Gill represents the confident and progressive India we design for. With him, we continue Tasva’s vision of celebrating love and equality through impeccable design.”
Tasva brand head Ashish Mukul shared, “Tasva has always stood for more than just clothing – it stands for a progressive idea. Weddings are no longer about rituals alone, but about the couple at the heart of them, with families as joyful partners. With Shubman Gill as our ambassador, we look forward to strengthening this vision for a new generation of couples.”
