ALLANA PET SOLUTIONS’ brand Bowlers has signed Indian Test captain Shubman Gill as its ambassador, with the aim of championing smarter pet nutrition choices.
As demand for quality pet care grows nationwide, Bowlers and Gill will work together to encourage pet parents to make well-informed decisions and to ensure that high-quality, trustworthy, and affordable food is available across India.
Allana Pet Solutions business head Nitin Kulkarni said, “Our partnership with Shubman Gill represents a strategic milestone in Bowlers’ journey to disrupt India’s rapidly growing pet food market. With pet ownership increasing across the country, particularly in Tier 2 and Tier 3 cities, there is a significant opportunity to drive adoption of premium, science-backed dog nutrition. Shubman’s influence among the youth and aspirational pet parents aligns seamlessly with our goal of making world-class nutrition accessible and establishing Bowlers as a trusted brand.”
He added, “Beyond enhancing brand visibility, this collaboration will enable us to educate pet owners on the importance of complete and balanced nutrition, strengthen engagement through targeted campaigns and activations, and reinforce our long-term growth strategy in both urban and emerging markets.”
