SINGAPORE TOURISM BOARD (STB) has launched Singapore Wanderland on Roblox1, marking its first foray into one of the world’s most popular online game platforms.
The new game is a whimsical take on Singapore, drawing over two million visits since the beta version launched on 11 May 2023. As part of STB’s efforts to reach new audiences, Singapore Wanderland aims to offer an elevated and immersive gaming experience to Indians, allowing them to engage with the destination virtually, as they accomplish various tasks in a virtual world, a media release said.
To reimagine Singapore in the metaverse, STB worked with established gaming specialist Publicis Play and Roblox developer Wonder Works Studio to develop the immersive experience over five months. Singapore Wanderland puts a playful spin on real-life attractions in three mini- games, where players earn magic orchids to transform a garden with STB’s destination mascot Merli.
Gardens by the Bay, Mandai Wildlife Group and Marina Bay Sands are featured in the mini- games, alongside iconic attractions such as the Merlion Park, Singapore Flyer, Adventure Cove Waterpark and The Fullerton Hotel Singapore, the release said.
The experience is based on popular entertainment formats on Roblox, and aims to drive affinity for Singapore by featuring elements inspired by our destination icons. For example, users can express themselves through fun personalisation options. They can amass virtual collectibles to customise their avatars, such as a Supertree hat, a Singapore Flyer Backpack and a Lotus race car.
New content such as quests and prizes will be progressively added to keep the Singapore Wanderland experience fresh and engaging, the release added.
