SINGAPORE: The ONE Championship, the largest global sports media property in Asian history, will be collaborating with Mark Ong, the world-famous fashion designer from Singapore who owns the streetwear brand SBTG Surplus.
After building a reputation as one of the best artistic talents in the sneaker customisation sphere, Ong worked with global brands such as Nike, Asics, G-Shock, Arsenal FC, Paris-Saint German, and attracted the attention of celebrities such as basketball legend Kobe Bryant, two-time NBA MVP Stephen Curry, Linkin Park co-founder Mike Shinoda, and recognition by Singaporean Prime Minister Lee Hsien Loong.
For this collaboration, SBTG has created a custom iconic camouflage design exclusive to the ONE Championship, with the first design expressed on a limited-edition ONE x SBTG Camo T-Shirt. Future collaborations could feature the camouflage design included in limited edition hoodies, grappling gloves, jiu-jitsu Gi’s and more.
ONE Championship chairman and CEO Chatri Sityodtong stated: “It is with great excitement that I announce this collaboration between ONE Championship and SBTG. When ONE first launched its athleisure business in 2018, we mentioned working with world-renowned streetwear and lifestyle artists to create unique designs that represent the ONE brand. Mark Ong’s SBTG and ONE Championship, both born and raised in the heart of Singapore, creates the perfect working synergy. With this collaboration, ONE Championship continues to expand the boundaries of a traditional sports property, weaving itself as a thread in the fabric of Asian society. We hope to inspire not just ONE Championship fans all across the world, but also fans across the art, design, streetwear, sneaker customisation, skateboarding, and lifestyle spheres that are defining youth culture.”
Ong added: “ONE Championship celebrates one of Asia’s greatest cultural treasures, martial arts, and its deep-rooted values of integrity, humility, honour, respect, courage, discipline and compassion. Martial Arts has a very deep history, it is a form of Art. Being a part of ONE Championship’s journey means my artwork is being celebrated by ONE, at the same time, ONE is celebrating martial artists and the entire culture around Asia. As a lifelong artist, I identify with the Athletes’ work ethic, commitment to their craft, and goal of inspiring the next generation. It is a great honour for me.”
