SKYMARX INDIA has been confirmed as the title sponsor of the Kabaddi Champions League (KCL), marking a significant boost for the growing competition. The league has also announced a series of key partnerships, with Vel Sports Management joining as a strategic partner, Nirvada coming on board as the official ayurvedic partner, and Ghadi Detergent signing on as the strategic time-out partner.
Vel Sports Management, owned by Olympic gold medallist Neeraj Chopra, brings with it a strong emphasis on athlete development and high-performance culture. Its association with KCL reflects a shared vision of building structured sporting ecosystems that support athletes both on and off the mat.
Kabaddi is a sport that places heavy demands on physical strength and mental endurance, and Ayurveda has long been linked with natural recovery and overall balance. Nirvada’s partnership highlights KCL’s belief in holistic wellness as a key component of elite performance.
Meanwhile, Ghadi Detergent, one of India’s most recognised household brands, adds to the league’s mass appeal. Its integration through match broadcasts and on-ground activations strengthens KCL’s connection with its core audience, further enhancing the league’s reach and visibility.
