MIAMI: Smart for Life, a global company in the health and wellness sector marketing and manufacturing nutritional foods and supplements, has announced that it is launching a new line of Sports Illustrated protein bars, specifically formulated for active lifestyles.
The premium line of protein-based bars are formulated to address a growing demand for clean and nutritional products that match the needs of athletes and health-conscious consumers alike, a media release said.
The new line of protein bars is clean and energizing, non-GMO, cold-pressed, with no sucralose and no preservatives, and includes some options that are gluten-free. Launch flavors include Triple Chocolate, Cookies & Cream, Blueberry White Chocolate and Strawberry Chocolate. The bars are expected to be released in select markets for initial testing in Q3 of 2023 with select preorders available for certain flavors online, the release added.
“We are thrilled to launch a line of protein bars in partnership with Sports Illustrated and share them with dedicated athletes and active consumers,” stated Darren Minton, Smart for Life’s Chief Executive Officer. “Each of our bars is manufactured utilizing a proprietary process out of our own facility, which allows us to control the ingredients at each step and ensure that every bar meets our exacting standards. This new line of protein bars includes great flavors, textures, and tastes that will keep consumers with active lifestyle coming back for more.”
