MUMBAI: Sony Pictures Networks’ (SPN) digital platform, SonyLIV has extended its OTT partnership for its sports section with Planetcast Media Services, the Mumbai-based company that specialises in digital broadcast technologies globally.
As part of the agreement, Planetcast’s hi-tech and intelligent publishing and feed management platform will help SonyLIV receive around 30 feeds, which can then be converted into in-house formats before they can be published in the HLS (HTTP live streaming) format, which is DRM (digital rights management) enabled.
Planetcast executive director MN Vyas said: “Planetcast’s live streaming platform is instrumental for global sporting events like FIFA, Asian Games as there has been a new paradigm shift in the viewing pattern of such events, this shift of viewing pattern has opened up new revenue streams for broadcasters. Planetcast’s live streaming technology is aimed at helping the broadcasters to increase revenue by monetizing their digital viewership.”
SPN digital business head Uday Sodhi added: “For SonyLIV it is of paramount importance to deliver a premium video streaming experience to our audience and Planetcast has played a pivotal role in achieving that goal. Planetcast has not only provided the latest technology but also brought in their decades of expertise in the TV broadcast sector to keep us ahead in such a highly competitive space.”
