LOS ANGELES: Warner Media, the official broadcasters of the historic ‘The Match’ between two champion golfers Tiger Woods and Phil Mickelson, have announced that bank holding company, Capital One will be the title sponsor for the event.
Capital One will collaborate with Warner on a number of digital and broadcast integrations leading up to and during the live pay-per-view event and will have cardholder access opportunities for the event as well. The company is the official bank and credit card for the event and its customers are likely to get a 25% discount for watching the game live. The pay-per-view coverage has been priced at $19.99.
Warner’s subsidiary Turner Sports will be producing all live event coverage while also serving as the exclusive sales and sponsorship partner, in conjunction with CAA Sports, Excel Sports Management and Lagardère Sports. Excel manages Woods while Lagardere represents Mickelson, making both of them the event organisers as well.
As associate sponsor, Audi will serve as the official automotive partner for ‘The Match’. Along with having on-air and on-course signage, the auto brand will host the Audi Driving Range and will have a variety of vehicles on display for attendees.
While USA’s leading telecom brand, AT&T is also sponsoring the event, serving as the official wireless and data services partner and will present drone course coverage for the first time at Shadow Creek in Las Vegas. It is also the official 4K sponsor of the match, bringing in new facets of technology for the first time in a golf game.
