MUMBAI: The India Online Poker Championship, presented by The Spartan Poker, will commence on 12 January 2018.
In its effort to get the word across, the poker brand is betting on an ingenious campaign for this edition after the August 2017 edition’s #AbKiBaarRaiseTheBar campaign. This time round, a campaign christened #BabajiRaiseTheBar has been unleashed on social media as well as on outdoor media in Goa and Bengaluru.
The #BabajiRaiseTheBar campaign seeks to bridge the gap by breaking the shackles that bind this game to luck and superstition, says the company. Amin Rozani, co-founder and MD of The Spartan Poker said, “The #BabajiRaiseTheBar campaign is about disrupting the imagery of Poker most Indians hold true, and present them with the truth – that Poker is a game of skills and strategy by making the whole communication quite unlikely of any Poker company in the market. It fits right in with our previous successful marketing campaigns in recent times, where we have only promoted Poker as a skill-enhancing sport.”
The last edition held in August 2017 saw more than 10,500 registrants who competed in various tournaments for a cumulative pay-out of over Rs 30 million in ten days of the tournament series. The prize money has been doubled for the upcoming edition, the company says.
