2026 SPORTEL calendar begins with the return of SPORTEL Asia to Singapore, scheduled for 24–25 March at the Orchard Hotel Singapore.
Positioned as a strategic gateway to the Asia-Pacific market, Singapore offers strong global connectivity, a pro-business environment and a dynamic sports and media ecosystem. The city continues to serve as a meeting point for senior decision-makers, innovators and executives shaping the future of sport across the region.
SPORTEL Singapore, combining a marketplace and conference summit, will bring together leading international media rights holders, broadcasters, streaming platforms, agencies and sports technology companies for two days of high-level networking and deal-making.
Confirmed participants include beIN SPORTS, Fox Sports Australia, StarTimes, Warner Bros. Discovery, Riedel Communications, WSC Sports, Octagon, ReddenTes Sports, Premier League, FIFA, Bundesliga, World Rugby, K League and Tennis Australia, among others.
The programme will be complemented by The Conference Summit, which opens with a leadership session titled “Sports Media Rights in Asia: Landscape, Challenges & What’s Next”. The discussion will feature senior executives including Mike Kerr of beIN SPORTS APAC, Jean-Christophe Petit of FIFA, Shishir Gupta of Culver Max Entertainment and Mustafa Ghouse of Centre Court Capital, moderated by Shoto Zhu, CEO of SponsorForce. The panel will examine how rights holders and broadcasters can stay agile, unlock new value and build sustainable partnerships in a rapidly evolving media landscape.
Further sessions with selected topics to complement business activities and meetings throughout the two-day event are planned, including –
* Women Leading Sport in Singapore: Inspiring Legacy & Economic Power
* Away Goals: European Football & APAC – Strategies for Commercial Growth
* Technology Master Class: Making Sense of New Trends
* What the Buyers Want! Content Acquisition Strategies in APAC – Q&A
* Australia & New Zealand (ANZ): A Booming Sports Media & Tech Landscape
* From Illegal Streams to Cybercrime: Tackling Streaming Piracy in Asia
* Streaming and the Holy Grail of Personalisation
* Beyond the Pitch: Showcasing K League Through Media & Content Strategy
SPORTEL Asia executive director Agnès Marsan said, “SPORTEL Singapore promises to be a key moment for our global community. With Asia projected to significantly increase its sports media rights value by the end of the decade, the region is more strategic than ever. We are delighted to see such a strong interest from across the industry, with participants coming from all other the world and with a strong participation from across Asia-Pacific, including India, Australia, Japan, Malaysia, South Korea, Vietnam and China.”
