SISTIC has entered a strategic partnership with AXS, the global ticketing arm of US-based Anschutz Entertainment Group (AEG), under which AXS will take a majority stake in SISTIC. The collaboration marks a significant milestone for Singapore’s live events sector, combining SISTIC’s strong regional presence with AXS’s global network and advanced ticketing technology to reinforce Singapore’s standing as a premier entertainment, sports, and lifestyle destination.
AXS powers ticketing and digital access for some of the most recognised names in global sports and entertainment. Its extensive portfolio spans venues, sports teams, festivals, and live events across North America, UK, France, Germany, Sweden, Japan, Australia, and New Zealand, with continued expansion across emerging markets. Through its investment in SISTIC, AXS aims to broaden the diversity and accessibility of live events in Singapore and Southeast Asia.
AXS president, international Blaine Legere said, “Singapore and Southeast Asia represent some of the most dynamic growth markets in live entertainment. By combining SISTIC’s deep regional expertise with AXS’s global technology platform, we have a unique opportunity to redefine how fans discover, access, and experience live events. Together, we’ll expand access to world-class productions while ensuring that Singapore’s celebrated arts scene continues to thrive on the global stage. We’re excited to partner with the SISTIC team to drive the next chapter of live entertainment in the region.”
SISTIC CEO Joe Ow added, “Joining AXS’s network opens new opportunities for us to grow and scale our impact to meet changing demands, while staying true to our commitment to deliver professional ticketing services and experiences to clients and ticket buyers. Our technology integration will be intentionally gradual, allowing us to ensure a seamless experience for clients while we combine AXS’s global platform with our deep market knowledge and industry expertise to deliver even greater value, insights, and access to live events. We are committed to continue in this journey with our entire staff, as every member of the SISTIC team plays a vital role in taking SISTIC to greater heights to benefit our clients, ticket buyers, and the entire live events industry.”
