MUMBAI: Discovery Plus, India’s first aggregated real-life entertainment streaming app, is all set to turn the festive season into a season of knowledge and learning with the launch of ‘The Big Learning Festival’.
To make this festival special, sporting and entertainment celebrity couples – Lara Dutta-Mahesh Bhupathi, Saina Nehwal-Parupalli Kashyap and Riteish-Genelia Deshmukh will engage with fans on social media with quizzes, chats, watch-lists and nuggets of trivia.
The Big Learning Festival is dedicated to celebrating the platform’s key target audience of lifelong learners. Both existing and new subscribers of Discovery Plus app between Oct 7 and Oct 11 stand a chance to win from a pool of focused learning-oriented rewards such as laptops, SmartTVs, iPads and FireTV sticks. The festival ends on Sunday, 11th Oct., at 11:59 pm.
Speaking about the Big Learning Festival, Issac John, Digital head – APAC, Discovery, said: “Learning is a universal emotion that enriches and elevates all of us irrespective of our stage of life and the Big Learning Festival is a means for us to celebrate that lifelong learner in each of us. To make this festival even more exciting for the generation that lives their lives online, some of India’s top sporting and entertainment power couples like Saina Nehwal-Parupalli Kashyap, Lara Dutta-Mahesh Bhupathi and Riteish-Genelia Deshmukh will be a part of the Big Learning Festival with our users, and cheer them on as they learn more and win more!”
To participate in Discovery Plus the Big Learning Festival, users must subscribe to Discovery Plus app before Oct 11th and answer a single question correctly to be eligible for the prize. There would be a new question everyday and the question for the day will be declared on the app at 00:01 hrs every night.
The Big Learning Festival is running on the Discovery Plus app across iOS, Android and web platforms. Discovery has also brought on board KPMG Assurance and Consulting Services LLP as process evaluators and advisors for The Big Learning Festival 2020 contest.
