SINGAPORE: Content Arena, the recently launched B2B marketplace for sports media rights, has appointed Lasse Eckartsberg as the new director of Business Development.
Eckartsberg joined the team on February 1 and will work closely with the co-founders Sascha Kojic and Erik Lorenz on the development of partnerships with rights holders and buyers.
“I am very excited to be part of this very innovative project at such an early stage. After over a decade in the sports media rights industry, I am convinced that this first of its kind tech-driven solution will be of great added value for all market players and will help to make rights trading more efficient,” says Eckartsberg.
“Lasse’s experience in the industry combined with his enthusiasm for technology make him the perfect addition to our team. We are very pleased to have him on board and are convinced that he will play a key role in achieving our goals during the next years,” added Kojic.
Eckartsberg recently worked as commercial director at international media rights company Spring Media and has over 10 years of experience in the sports and media industry.
